Growing a bookkeeping business requires innovative marketing strategies to attract new clients. By establishing an online presence, offering attractive promotions, and consistently engaging with your target audience, you can rapidly expand your client base. Here are 50 promotional ideas specifically designed for bookkeepers to attract new business.
Be sure to check out our recent article, The 2024 Guide to Digital Marketing for Accountants, to discover effective strategies you can implement. It's a quick and valuable read!
Hosting webinars is a great way to showcase your expertise, educate potential clients, and generate leads.
Blogging helps improve your SEO and positions you as an authority in your field.
Offering a free initial consultation can attract new clients by giving them a risk-free way to experience your services.
Showcase successful client stories to build credibility and demonstrate the value of your services.
Regularly update clients and prospects with valuable information through an email newsletter.
Podcasts can reach a wide audience and establish you as a thought leader.
Feature satisfied client testimonials on your website and marketing materials.
Offering special discounts during tax season can attract new clients who need help with their tax returns.
Provide discounts on year-end financial reviews and reconciliations to help clients close out their books.
Offer holiday-themed promotions to keep your services top of mind during the festive season.
Target educational institutions and offer special rates during back-to-school seasons.
Provide significant discounts or bundled services during Black Friday to attract price-sensitive clients.
Offer discounted rates for summer financial reviews and cleanup to help businesses stay on track.
Offer discounted rates for quarterly financial reviews to ensure ongoing client engagement.
Provide additional referral bonuses each quarter to encourage ongoing client referrals.
Offer training sessions for clients to better understand their financial reports and bookkeeping processes.
Host quarterly webinars on relevant bookkeeping topics to keep clients informed and engaged.
Provide a discount for the first month of services to attract new clients.
Offer discounts to long-term clients as a token of appreciation for their continued business.
Offer discounts when clients purchase multiple services together.
Provide a discount for clients who pay for services in advance.
Offer special rates for non-profit organizations to support their financial needs.
Run contests on social media to engage your audience and increase your online presence.
Publish informative articles on LinkedIn to establish thought leadership and reach a professional audience.
Use targeted Facebook ads to reach potential clients in your area.
Share behind-the-scenes content and client success stories on Instagram to engage followers.
Create a YouTube channel with bookkeeping tips and tutorials to reach a broader audience.
Place ads in local newspapers and business magazines to reach local businesses.
Send direct mail pieces to local businesses offering your services.
Advertise your services on local radio stations to reach a wider audience.
Use billboard advertising in high-traffic areas to increase brand visibility.
Host events to show appreciation for your clients and encourage referrals.
Offer special discounts to clients on their birthdays to show appreciation.
Provide discounts to clients on the anniversary of their service start date.
Send personalized thank you notes to clients after significant milestones to build stronger relationships.
The great things about the ideas here is that once you find one you like and works in your market, you can promote it through multiple different channels. Read Launching Google Ads for Accountants to get an idea of how you could implement that idea through digital advertising.
Offer virtual reality tours of your bookkeeping process to showcase transparency and innovation.
Implement chatbots on your website to provide instant support and answer common questions.
Develop a mobile app for clients to access their financial information easily.
Promote eco-friendly bookkeeping practices and paperless solutions.
Offer online workshops to provide valuable training and insights into bookkeeping practices.
Create e-books and whitepapers on bookkeeping topics to capture leads and demonstrate expertise.
Develop interactive quizzes to engage potential clients and provide personalized recommendations.
Host virtual open houses to introduce potential clients to your team and services.
Offer a library of free resources on your website to attract and educate potential clients.
Implement a structured referral program to incentivize existing clients to refer new business.
Get involved in local community events and sponsorships to increase visibility and brand awareness.
Partner with industry influencers and bloggers to promote your bookkeeping services.
Offer customizable service packages to meet the specific needs of different clients.
Highlight client success stories and case studies on your website and marketing materials.
Optimize your Google My Business listing to improve local search visibility and attract more clients.
Bookkeeping advertising is essential to attract new clients and grow your business. By implementing a mix of online and offline strategies, leveraging seasonal and quarterly promotions, and continuously engaging with your target audience, you can effectively market your bookkeeping services. Experiment with different ideas, track their performance, and refine your approach to achieve the best results.
For more ideas see our other 50 point idea lists we've created:
How do I advertise myself as a bookkeeper?
To advertise yourself as a bookkeeper, create a professional website, leverage social media platforms, offer free consultations and webinars, and utilize local SEO to attract clients in your area. Additionally, consider using traditional advertising methods like print ads and radio spots.
How to get clients for bookkeeping?
You can get clients for bookkeeping by networking at local events, offering referral bonuses, running targeted online ads, publishing informative content, and engaging with potential clients on social media. Hosting free webinars and workshops can also showcase your expertise and attract new clients.
Where is the best place to advertise bookkeeping?
The best places to advertise bookkeeping services include online platforms like Google My Business, LinkedIn, Facebook, and Instagram. Additionally, local newspapers, business magazines, and community events can be effective for reaching potential clients in your area.
Is there a market for bookkeepers?
Yes, there is a strong market for bookkeepers, especially among small businesses, freelancers, and non-profit organizations that need help managing their financial records and ensuring compliance with tax regulations. As businesses grow, the demand for reliable bookkeeping services continues to increase.
How much does payroll processing cost per employee?
Payroll processing typically costs between $20 and $100 per employee per month, depending on the complexity of the services provided and the size of the business.
What does ADP charge for payroll services?
ADP charges vary based on the size of the business and the specific services required. On average, small businesses can expect to pay between $150 and $200 per month for basic payroll services, with additional fees for extra services like tax filing and benefits management.
What are some effective bookkeeping marketing strategies?
Effective strategies include creating a professional website, optimizing for local SEO, being active on social media, implementing a referral program, and utilizing pay-per-click advertising. Offering free consultations, hosting webinars, and publishing valuable content can also attract new clients.
How can bookkeepers leverage social media for marketing?
Bookkeepers can leverage social media by running contests, publishing informative articles, using targeted ads, sharing behind-the-scenes content, and creating video tutorials. Engaging with followers and sharing client success stories can also help build credibility and attract new clients.
What additional services can bookkeepers offer to justify higher prices?
Bookkeepers can offer services such as onboarding and off-boarding employees, comprehensive benefits management, customized reporting, and employee self-service portals to add value and justify higher prices.