Does your firm use engagement letters for accountants when signing on new clients? This post dives deep into why you should.
In this article, you’re going to learn about:
Let’s get started.
Read about the use of AI to facilitate engagement letter writing for your accounting practice.
Engagement letters for accountants are legal document agreements sent to clients that describe the overall business relationship, clearly defining:
In addition to ensuring a structured business relationship, these documents play a crucial role in the applicable civil justice system, adding an extra layer of transparency to the engagement.
There are several reasons why your firm needs an engagement letter in place:
If you’re reading this far, you likely have an idea about what each component of engagement letters, as legally binding documents, usually includes. Here are the key terms you need to be familiar with:
Another important aspect to consider is how you’ll send the engagement letter to your clients.
Word/PDF (Free)
This is free and easy to set up, but not ideal for high-quality clients or cloud-based accounting firms. Because these document types don't offer an easy way to sign, it takes clients more time to sign and create more friction in the process.
Document Signing Tools like DocuSign or HelloSign (Free)
A simple solution that comes on free plans, using document signature apps like DocuSign allows you to send documents that are easy to sign. However you'll have to design your own template before uploading it. Making changes to a proposal after negotiations, re-uploading and adding signature fields is a very time-intensive process.
Signing documents with Hubspot (Free - 130$/month)
A great alternative a the first advanced tool in our list is HubSpot. HubSpot is a marketing and sales tool and offer a range of functionalities that we love as accountant firm owners. Not only does the free plan allow you to create templates that can be easily modified, sent and signed, but it also tracks your signed files and saves them with a contact on their platform created for each client.
Ignition ($99/month)
Ignition is a great tool for accountants and allows you to easily send proposals to be signed. It is a piece of software specifically designed for accountants and deserve more attention if you haven't looked into using this tool for your firm.
Creating engagement letters for accountants can take some work, but the benefits are worthwhile. These written agreements set client expectations, provide a resource for clarification, and offer insight into the type of client you want to attract.
Will it change over time? Yes. Are there still going to be issues with some clients? Absolutely. But this step moves you toward a scalable accounting firm.
Now if you're ready come to learn how to bring attract new customers to be able to share your new engagement letters read out Ultimate Guide to Digital Marketing for Accountants.